Hip, urban clothes at discounted prices--every trend watcher's dream come true.

by Contributor

In Short
Looking for a funky outfit to wear to that new club opening? Need that one item that will set you apart from the rest of the khaki-wearing office crew? Head to the SOMA district to get a peek at one of the city's best-kept secrets. This popular shop offers a wide selection of clothing by local and international designers, including Replay, Diesel, Nice Collective, Royal Elastics, Suburban Girl and Private Label. Keeping up with trends is easy with the help of a friendly, knowledgable staff.

11/21/02

Distinctly SF Clothing Landmark

by siarlbychan

SF style without the Union Square price per Square feet price tag!!!

08/31/02

New ROLO Store in SoMa

by sascha_bosio

Check out the new ROLO SoMa Store. I found great jeans and denim wear. Really awesome. Definitely the best place to shop.

05/21/02

Worst of the Rolo

by MTancinco_Citysearch

Sure, this is the "cheap" Rolo, but c'mon--that doesn't mean they should offer the unwanted dregs of club land clothing. I think the Rolo stores are great, but this one bites the dust. Their selection is not as fun, not as deep as the other stores, and some of this stuff is very shoddy. Plus, try and find your size here--I dare you. It's next to impossible.

Don't even bother with the shoe selection, it's pretty meager (though in general, only the Rolo in Union Square has a half-way decent shoe collection). Do yourself a favor, wait for sales at the other Rolos and save a trip to this store.

• Pros: next to North Face
• Cons: need better selection