An entire store devoted to Japan's traditional alcoholic beverage attracts a faithful following with its deep inventory and trusted expertise.

by Lorraine Sanders

With over 180 varieties of imported sake, a highly knowledgeable staff and an unpretentious atmosphere, this Hayes Valley emporium for Japanese rice wine holds nearly endless appeal for both seasoned fans of the beverage and curious newcomers. Said to be the first all-sake retail outlet in the United States, the small space showcases artfully labeled bottles on shelves and in one large, illuminated display case. Descriptive cards accompanying most selections aid customers with their purchasing decisions.