True
San Francisco, CA 94117-2910
Phone: (415) 626-2882
- Cross Street:
- Masonic Avenue
- Hours:
- Daily 11am-7pm
Editorial Review for True – by Amanda Scotese
The Scene
The shoe store and the women's clothing store sit side-by-side, but head up Haight Street just a few storefronts for the men's store. Hip-hop-influenced, cell phone-wielding city kids quickly shuffle through the racks as rap beats with shrewd lyrics pulsate through each shop. Construction hat-yellow walls and chipboard floors give a raw, warehouse to each of the three small storefronts.
The Goods
Nationally known hip-hop gear staples like Ecko or Phat Farm hang next to local designers like Upper Playground, Exact Science, or the in-house line True, which fashions its own beanies, caps, and screen-printed sweatshirts and tees. Guys suit up in Ecko's painter-style baggy jeans with hammer loops and True brand zipper hoodies. Straw baseball caps by LRG (for the guys) or patchwork suede purses by Baby Phat provide the stylin' accessories, but truly finish off a fly getup with some old-school sneakers from the shoe shop next door.
Editorial content is independent of paid advertisers. Any expenses are paid for by Citysearch.
Insider Tips
The ExtrasEvery so often the store plans a party and fashion show where DJs spin hip-hop and dancehall and True shows off different lines. Call for details.
Save MoneySign up for the email list at the store to find out about the biannual blow-out sale, when everything in the store is at least half off.
User Reviews for True
12/27/2006 Posted by Becfire
True is a great store to go to when it comes to hip hop clothing, but like what other reviewers have said, do not expect good service in this store. All workers are extremely snobby and think they are the ****. The return policy is horrible. Won't let you return anything without a receipt even when I was gonna exchange a t-shirt to buy a much more expensive jacket. And an exchange period of 7 days? What a joke. I would recommend buying clothes from True only for yourself. Do not buy gifts for other people from this store because if they don't like it, it's a great pain in the butt to return it.
Pros: Good selections
Cons: Unfriendly staff, horrible return policy, parking
12/11/2006 Posted by jblack415
I guess you have heard...yeah dont expect some haight street store workin legend to be cool with you when you walk in. they dont give a f**k if you buy or not...the spot has been there for a while...and it isnt because they are cool with the folks who walk in. The fact is, that the clothes sell themselves and keep them in business. I remember when TRUE was on the other side of the street and only one store! Thats when money was thin and workers were real. Now they got a womens store/shoe store and the mens store. Money aint no problem. Just go there for your clothes and bounce. Better yet go to HUF.
Pros: Good selection of brands and just nice lookin clothes
Cons: Service with a smile is non existant. You sell shirts!...not drugs!...crack a smile you herb.
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