Top of the line basics at top dollar prices.. In Short Created as Giorgio Armani's cheaper line for the urban sophisticate, Emporio Armani proves that "cheaper" is definitely a relative term. Basics, chic club clothes, shoes, fragrances and accessories have a slightly funkier flair than Mr. Armani's uptown power suits. The leisure wear is covered in Armani logos, and hipsters with fat wallets will be seduced by the utility chic of the Armani Jeans line and the elegant, backless party dresses.
Some honest opinions.
Comparing my most visited clothing stores - Saks 5th avenue, Neiman Marcus and Emporio Armani, Emporio Armani definitely stands out in customer service. Sales people there are your courteous shopping partners. Great shopping atmosphere, too. As a boutique for just Armani stuff, variety is not huge, but I can always find what I want. Style is a very personal thing, so check out their website for runway photos before trying to get a parking spot there. For price, I think they are quite reasonable for their product quality. I have much pricer items in my wardrobe, but still I love the suits, jackets, pants, shirts, etc. I bought from them most. If you are really price sensitive, there is nothing wrong with it, but its just that this won't be your favourite store.