Fresh produce and gourmet frozen foods sold at affordable prices.. In Short Founder Joseph Coulombe started this L.A.-based convenience chain 34 years ago. Today, you can get exotic, prepackaged frozen foods, fresh salsas, huge portobello mushrooms, baby artichokes and heirloom tomatoes fresher--and cheaper--than at most supermarkets. Inexpensive meat, fish, coffees and teas, dozens of cheeses, grains and pastas cram the shelves. The frozen section features tasty treats, including barbecue chicken pizzas, mushroom risotto and salmon patties. Beer, wine and liquor sections are stocked with very affordable labels.