Old & New Estates

(415) 346-7525 | View Website

2181-A Union St, San Francisco, CA | Directions   94123

37.797075 -122.435043

Jewelry, Necklaces, Business Services  more

More Categories: Collectibles, Gift Shops, Jewelry & Watches, Watches, Stationery Stores, Wholesale Jewelry Buyers, Wholesale Precious Metal Buyers

Payment Methods: Discover, MasterCard, Visa

General Info: Shop Online

Neighborhoods: Cow Hollow, North


Reviews for Old & New Estates

Doesn't Recommend
over a year ago

Bad Rip Off Fake Jewelry FRAUD TOURIST TRAP – Terrible service complete careless greedy service. A terrible family that should be doing something else. Very rude overpriced and inconsiderate when helping customers. Diane especially you can see lines in her face!

Diane’s overpriced & new fakes ! Get out out out !

Nothing but liars trying to sell trash !! They offer no refunds for a reason.

Stay away you will thank me.

over a year ago

Amazing – Dianne's... There is no place like it. My boyfriend and I walked into Dianne's after browsing other stores in the area (without having that feeling that I loved any of the rings). We wandered over to the case with some very beautiful rings and I immediately saw a diamond and platinum ring with sapphire accents. When Natalia pulled it out of the case and I put it on, I started crying (I know, very embarrassing) and everyone got worried about why I was crying. My boyfriend asked if I was OK and all I could sob out was "It's the one". Dianne came over and gave me some tissues and a hug and my boyfriend said "We'll be taking this one".

This store has the largest (and carefully/tastefully chosen) antique and estate collection I've ever seen. Their selection on their website is only a tiny fraction of what is available in the store. They have engagement rings, watches, pins, etc... Dianne is very sweet and she seemed to be as happy for us as we were to find THE ring. She even provided an amazing discount (we didn't even ask!).

Go to Dianne's.

over a year ago

Great – actually want to shamelessly promote this place not so much because of the fine selection of jewelry but also because I have known the owners for many years. This has been a family run business for a very long time and the people that own it are fantastic!

I did buy my mom a nice jewelry box there some years ago that is beautiful and she still loves it! Even though I haven't spoken to him in a long time I still consider Alex a good friend and I am happy to see family run businesses that have been around for generations in this town that has changed so much in the last decade.

over a year ago

Great – This is a great little boutique shop of estate jewelry with owners that really care about the pieces they sell. I found one here I liked in a rose gold setting - an usual color for an art deco piece.

The only downside of Dianne's: there are hardly any engagement rings here under $4,000.

over a year ago

Great – I just (today!) got my engagement ring from Dianne's. The store *is* small. But the rings are oh-so-beautiful, and chosen with an eye towards every taste -- from the flamboyant to the classically restrained. Dianne, her son Alex, and Natalya (the charming Russian woman Arwen O. met) were all helpful, thoughtful, and extremely tactful. Unlike lots of other places, no one made us feel uncomfortable about a less-than-luxurious budget or tried a hard sell.

This is the good stuff, and the nice people

over a year ago

Great – VERY nice estate (original and reproduction) pieces with a wide selection for any budget. Service was very friendly and the salesman let me try on multiple rings as he could see I was just learning what my style was.

Although we didn't end up purchasing my ring here I heartily recommend Dianne's for those looking for any Edwardian, Art Deco, etc jewelry item... I'm also considering a ring for my right hand. :)

over a year ago

Great – I know very little about jewelry. I don't know what's good. I don't wear any (no watch, nothing). I don't buy any either.

So this all made the hurdle of finding an engagement ring all the more difficult. My (now) fiance likes the antique look, and this place got good reviews on the yelp, so I checked it out. A look at the cases revealed much in her style, but the service here is what really shone.

Alexander answered all of my dumb questions and maybe a few good ones. He really knows his stuff and can explain it like you're just having a conversation about the weather. The prices were better than i had expected for Cow Hollow and for Alexandrite, though I guess a bit of haggling is expected and I wasn't ready for that. They let me think on the purchase, and despite the ring taking a short trip to the Disneyland branch everything worked out great.

Be sure to mention if the ring you buy is for an engagement, because I got a bottle of champagne, jewelry cleaner, and a polishing cloth as a bonus.

over a year ago

Great – If you are looking for the perfect engagement ring that is chic, elegant, drop dead gorgeous, timeless, and your best bang for your buck this is the place to go.

My boyfriend - now my fiance got engaged over New Years 2008! My fiance knowing that my artist and fashionista eye would want to be invovled in selecting my engagement ring took me to Dianne's January 2nd (I mean come on now it is going to be on MY finger for the rest of my life; I better LOVE it).

It was like walking back in time to a place full of beauty and diamonds! This place is truly magical. Let me explain:

Before we headed over to Dianne's we had looked at their website and saw a ring we both liked. I had never tried on engagment rings so I didn't know what it would look on my finger, but I knew I really liked it.

We went to Dianne's and when we told the man behind the counter (Rod - he is fabulous!) we were looking for engagement rings he said, "We'll this may be your first and last stop." We told him our budget and then reached into a case and pulled out the exact ring we had looked at online!!!!! I put it on my finger and almost cried; it was the ring.

The people that run this place are absolutely FABULOUS; there is no pressue and they really love and know what they are doing!!! It is a family run business and they even have an in house jewler that can size your ring within 1-2 hrs the same day!!! Ok ladies that is unheard of.

Even though my breath was taken away by the first ring Rod told me to try on every style since it was my first time. He starting pulling out ring after ring. I must have tried on 30 rings; it was such a fun and awesome experince. As for the prices - I found they had every price range and a good selection for every range. Most people think we spent 10K on our ring when we actually spent half that - I love that even more!

My fiance and I went to Perry's to go think about it and have lunch. We wrote down lots of questions we had and went back. As soon as we walked in Rod pulled out the ring; he just knew.

We bought. Got it sized in 1 hour. Went back to Perry's and celebrated!!!!! Even my fiance said it was such a fun experience that he wants to go back to find his band there.

My ring is beyond beautiful. EVERYWHERE I go I get comletments. I love that my ring is eco friendly and a unqiue piece that won't be reproduced like a cookie like they do at other stores. I have never seen such beautiful craftmanship! It has been 2 months and I still can't stop staring at my ring; I am beyond in love with it.

This is a magical place so venture carefully - you may come out engaged!

over a year ago

Amazing – As far as I'm concerned this is the only place to buy your engagement and/or wedding ring(s) in SF. At this terrific little shop on Union Street you get to avoid sifting through all of the ubiquitous, boring, ugly, gaudy, tacky and/or yellow gold junk that every other jewelry shop seems to think women want, like or desire?!?...and instead go straight to the good stuff.

They have a huge selection of mostly vintage & estate jewelry, with a smaller selection of new stuff. Almost everything is either set in platinum or white gold (a huge plus for folks who are not into yellow gold). The rings themselves are sort of divided by price (size & quality of the diamonds), but they seem to have something for every budget.

Their service is impeccable...not only to they make you feel important as a potential buyer, but they let you take all the time in the world, trying on everything in the shop if need be. To top it off, they gave us a very good trade-in value on a petite vintage ring that we used as credit towards the purchase of my dream engagement ring.

We wound up spending more than we'd originally intended, but my hubby-to-be said, "If you can't splurge on love, then what can you splurge on?" (Yes, there's a reason why I married this man!). They set us up with a 6 month layaway plan, so we left with the ring that very same day. When I got outside, I couldn't believe how beautiful it was...it almost appeared sky blue in the bright sunshine.

That was over 2 yrs ago...and I love the ring just as much to this day. I love the fact that it is a vintage piece from the 1950's (no "new blood" has been shed of it), that it is a one of a kind piece of art, that the artist who created it managed to make a round diamond look square in it's fishtail setting (they did not have square diamond cuts back then), and best of all that the ring has a history all of it's own which is being recreated in the here and now.

I'm looking forward to going back to Old & New Estates someday in the future... probably to buy a nicer wedding band (the one I got wound up being a $20 plain white gold band off ebay, b/c by that time we'd already run through the wedding budget).

I highly recommend this place...as do quite a few of our friends who've had a similar shopping experience here. Save yourself the stress and headache, and just go here...

over a year ago

Amazing – I always drooled over Dianne's when I used to work in the neighborhood and just in general, because the jewelry in the window is so enticing!

Originally, like a couple of years ago, I told BF that my ring absolutely had to come from here, straight up. So finally, we went to look together a few weeks ago. Natalia and Dianne are SO nice, it's adorable actually. They let me try on lots of rings, listened to what my preferences were, and were very respectful of our budget.

I ended up quite enamored with one particular ring, though it was a little on the petite side. The cost was awesome, under $2K. I would rate it an 8 out of 10. BF was ready to buy it on the spot! I was like, whoa boy, this is only the first place we've looked! So we went on our way and decided to shop around.

We went back two weeks later after having a few more in mind and needed to compare, but sadly the ring had been sold already. I couldn't find anything else that got my attention.

So, 4 stars for being an amazingly warm and charming business, for great prices, for being green. Just too bad the moderate selection did not yield a w

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