This emporium for street chic men's and women's apparel brings the best of the owners' indie Mission aesthetic into upscale Union Square..
Set amid grandiose flagships, colossal department stores and exclusive boutiques, this indie-emporium delivers an edgy punch to the surrounding neighborhood with its mix of locally-designed labels, one-of-a-kind and vintage finds and thoughtful, often-sculptural displays from like-minded artists. Not simply well-edited, this carefully curated collection reflects the very SF-specific vision of the stylish young owners Michael Weaver and Holly Kricher. Beneath exposed ceiling pipes, gray walls and decidedly industrial interiors, items like Alex & Chloe sunglasses and accessories arranged in staggered wooden cubes sit waiting to paired with Cheap Monday denim, Rebecca Beeson print leggings, demure vintage pumps and apparel by Minnie Wilde, Pleas Dress Up and Life with Bird. For guys, names like Turk+Taylor, B. Son and Al's Attire mingle with retro-minded gear that's as collectible as it is wearable.